In three steps from raw participant data to archetypes: a perfect starting point to make your pension communication more personal and effective.
What do I gain from archetypes?
Archetypes help communication teams make better choices based on behaviour instead of assumptions.
1
Internal alignment and focus: use archetypes as a shared reference point for design, policy and implementation
2
Insights in behavior and needs: strengthen UX and communication by tapping into what really drives people
3
Targeted strategy: make choices for tone of voice, channel or timing based on recognizable behavioral profiles