From here to Tokyo: five random observations

When it comes to rules in the Netherlands, it's almost always about behavior. Do X, don't do Y. When it comes to rules in Japan, it's about behavior and the people around you. Don't disturb others. Don't get in their way.

How would it work if we tried the same in the Netherlands? Toilets currently have an anonymous sign saying "wash your hands." What if we replaced that with an illustration of someone (looking awkward) having to shake someone else's unwashed hand? Would that be more motivating?

In Japan, everything sometimes seems super-regulated. But, if there are rules for everything, humor can be found in even the smallest thing. Just think of Mr. Bean! And people will be people; they need an outlet.

A good example is the drawings of Utagawa Hirokage. His master was known for the series "Hundred Famous Views of Edo." Hirokage later created the series "Comical Views of Edo." Technically just as refined, but in every drawing, things go terribly wrong. People get drunk, get cheated on, and so on. As if Ferdinand Bol were remaking The Night Watch, but full of chaos.

You can experience a clear, cloudless day anywhere. But in Japan, such a clear day is truly crystal clear. This is thought to be due to the ocean, which purifies the air of smog and other particles. Consequently, there is less "scattering" of light.

This Japanese light is so characteristic that it influences visual culture. Look at the color gradients in the sky, the distant horizon, and the strong shadows in Japanese art and advertising. And compare that to the Dutch skies we're known for.

Aren't there collaborations in the West? Of course there are... In Fortnite, you can buy skins from "any" film, series, brand, etc. And the Van Gogh Museum made headlines with its Pokémon collaboration. But it's often run-of-the-mill, or super exclusive.

In Tokyo, it's the other way around. You constantly discover surprising, playful collaborations. And when you get home, the question is: what's HEMA doing for Turkish Delight's 55th anniversary? Or what's FEBO doing for the release of Amsterdamned 2? Crucial questions, aren't they?

At Faraday, we enjoy working on complex user journeys. These often involve serious topics, such as pensions or medical care. But the inspiration to make complex journeys understandable and engaging often comes from unexpected places. Sometimes all the way from Tokyo.

Does your organization need a unique user journey that truly helps users? Let us hear from you!