Rising above ground level

HSA Lawyers is a boutique M&A law firm in The Hague. When you visit their office or speak with their people, you immediately notice their unique way of working and thinking. However, this was not reflected in their old website. A missed opportunity!

To start, Faraday helped identify the core of the HSA Lawyers brand. We then translated this into a completely new visual identity. Given the brand's uniqueness, the website could not lag behind: it needed to truly feel like a "dachshund among poodles".

By organising a workshop with the partners, we were able to define their brand more clearly. This led to a visual identity with Art Deco influences, bold colours, and striking geometric shapes, which are beautifully showcased on the new website.

We also photographed the team and developed a new tone of voice that copywriters used as a foundation. The tone of voice is confident, making the new website a better embodiment of this legal boutique.

The HSA Lawyers identity is very direct and purposeful. This is also reflected in the structure and content of the website. No nonsense, just relevant information for clients and recruits. This creates something that is true to the brand and memorable for visitors!