Growing a community around innovation

Cumulus Park is a unique initiative where part of the ING headquarters has been made available as a shared workspace for academics, entrepreneurs, and companies. Not for socialising, but to innovate together.

A community must first come together. To achieve this, we established a roadmap through strategic sessions. We then shared the story of Cumulus Park through an engaging website and digital marketing (based on work by Studio Dumbar).

A community also needs to be facilitated. Therefore, we set up a set of online community tools on Salesforce for the members. This enabled connections to be made, discussions to take place, and spaces to be booked.

Due to COVID-19, the formation of the community continues in an adapted form. However, the world will surely hear more about Cumulus Park! We are proud of our contribution to this pioneering work.