Bringing a digital 'fitting room' to life
For ING, we developed a prototype that brings the promise of "Do Your Thing" closer to their users.
Genuine engagement
ING offers customers the opportunity to design their own card through a digital fitting room. This concept aligns perfectly with the company’s strategy, but the current execution fell short. Therefore, Faraday was asked to create a prototype that enhances usability and overall experience.
Great flexibility
Users can start with their own photos, but the fitting room also includes a selection of alternative images. These were curated by Faraday based on themes (travel, art, love) that resonate with the vibrant "Do Your Thing" promise.
Democratic design
Designing something oneself is not a common practice for many people. Therefore, we streamline the options for users in an intelligent manner and make it crystal clear what the outcome will be for each choice. This way, every card becomes a little masterpiece!