Making pensions clear for everyone

One of the largest pension funds in the Netherlands challenged us: can a pension be clear and user-friendly? In response, we not only developed a new corporate identity but also interaction principles. With these, we set up a new website and user portal.

How can we dose information effectively? How can we guide people through complex choices? What presentation feels comfortable and soothing? Thanks to tests with real participants (people aged 60 and over), we learned a great deal.

BPFD has received not only a new "front end" but we also established functional portals with smart Salesforce components. This way, everyone (participants, employers, or retirees) gains better control over their pension!